Bio

A skilled and seasoned communications professional, with deeprooted foundations in development communication that adds a unique niche skills base aligned with the diverse territories of emerging African markets. Currently one of only 8 globally certified Strategic Communications Management professionals in Africa.

20 years experience in various fields of strategic communication. Multi-skilled.

Niche skills base that focuses on diverse and emerging markets and audiences.

Experience in multi-national corporates, local private sector as well as development sector.

Highly regarded mentor, people development practitioner and human focused leader.

Curriculum vitae

Career highlights

  • (2010) Project lead for Lottery funded project during 2010 FIFA World-Cup where we enabled over 1000 local artists in the North-West province to gain access to funding and stage time at the local FIFA Fan Fest in Rustenburg.
  • (2010) Project lead on the opening and closing ceremonies for the Nedbank National Championships for the physically disabled, including all PR and media liaison.
  • (2011) Event organiser for Growthpoint’s Waterfall Mall. Breaking records by serving over1200 attendants a hot meal in under 7 minutes at a 1,3km long table.
  • (2011) Event organiser for UNISA’s department of Geography’s Social Impact conference with over 400 delegates in rural locations.
  • (2011) Management of Massbuild (Builders Warehouse) advertising studio with 16 direct reports.
  • (2013) Successful strategy development to better serve cross-border retail markets for Massbuild (Builders Warehouse).
  • (2009) Elected to serve on Board of Directors for Quantum Step Human Development NPC
  • (2016) Elected to represent Saint-Gobain Africa on global platforms as Sustainability ambassador. Invited as representative of the African Business unit to Rotterdam (2017) and Milan (2018).
  • (2020) Successful set-up of International Marketing department for Montego Pet Nutrition including country specific strategies and locally relevant Business Development tactics.
  • (2022) Invited to represent the African Pet Food industry at PetFood Global conference in Bologna, Italy as an invited speaker at the conference.
  • (2018) Local and International media representative for Sain-Gobain Africa.
  • (2021) Invited to represent the South-African private sector as part of a delegation to the World Expo in Dubai – Expo2020.
  • (2023) Nominated and elected to serve on the board of the International Association of Business Communicators (IABC) Africa Chapter.
  • (2023) Serving on Blue Ribbon panel as an evaluator of the Silver Quill Communication awards.
  • (2023) Passing the IABC’s SCMP certification examination, making me the 8th person in Africa to hold this certification.

Skills

Strategic Communication

Change Communication

Intergrated Marketing Communication

Crisis Communication

Brand Strategy

Employee engagement

Experience

  • Career foundations in the development sector, being part of the startup team of one of Africa’s first community foundations. Consulted to NGO’s and NPO’s on donor relations and stakeholder engagement.
  • Well developed skills in advertising, communication production and high-frequency event management through employment with startup advertising agencies.
  • Strategic brand communication functions for large multi-national corporates such as Walmart & Saint-Gobain, reaching emerging markets in African territories.
  • Advisory function to medium and large scale private enterprises on global integrated marketing and communication strategies, one of them being Africa’s largest independent pet food manufacturer. 

Certification

Transformation Coach 2021

Strategic Communication Management Professional 2023

Education

BA Communication Science  2009

Ndip Broadcasting 2001

Cert. Internet Marketing (UCT) 2010

Cert. Business Research & Analysis (UCT)  2017