DevCom believes in action-based research that answers practical, business-related questions for communicators. We believe it is the main difference between communication teams that deliver towards the business bottom line, and ones that don’t. We specialise therefore in measurement and evaluation, making sure your current communication efforts are producing return on investment.
Our communication research services include:
- Communication audits – the audit can be as big or as small as our client requires, and can scrutinise specific communication functions, such as brand, internal communication, stakeholder management, and community relations. A communication audit can assess the extent to which stakeholders’ information needs are met, and how satisfied they are with the quality of the messages received. It also measures the effectiveness and efficiency of communication media, the quality of the communication network and climate, and the impact communication has on company outcomes.
- Establishing base-line results before communication projects.
- Message testing.
- Measuring results of communication during the implementation phase.
- Evaluation of communication projects to indicate results.
We have conducted 107 audits in the past 12 years, and remain involved with best practice development on a global scale through the International Association of Business Communicators (IABC). Our track record with auditing speaks for itself: 24% of our communication projects that were based on audit results, resulted in industry awards.