Value creation

...the buzzword of the month

By DevCom founder and CEO, Mari Lee  |  26 August 2016

During our engagements with clients and friends, we often note repetitive themes.  One of our recent discoveries is ‘value creation’.

Value creation for customers, employees, investors and shareholders is why businesses are in business.

Entrepreneurs and businesses owners know that if they do not continuously create real, tangible and differentiated value, their enterprises will not reach their full potential.

Communication plays an important role in the value creation process of a business.  Integrating strategic communication into the management, governance and value creation processes of a company is an opportunity for communication professionals to demonstrate how communication can contribute to the creation of value for businesses and be of benefit to business and to society.  Introducing communication approaches to value creation in the organisation requires a new responsible, integrative outlook on the role of corporate communication.

Are you using strategic communication to create value in your business?

Source: IABC guide for practical business communication

The Communication Value Circle framework defines communication as a part of the value chain, where usually top management and communication professionals seldom share a consistent view or understanding of the supportive role of communication. It is critical to make a clear connection in value from communication to the business of the organisation.