DevCom followed an integrated marketing communication approach resulting in 90% market retention

Overview

Through a brand positioning and communication strategy, DevCom assisted Afrivet to position themselves as a leader in primary animal healthcare. To build on Afrivet’s reputation while promoting their newly launched brand and products, DevCom followed an integrated marketing communication approach.

DevCom increased the recognition of the relationship between Afrivet’s brand promise and its newly branded product by crafting a compelling brand promise that reaffirmed the integrity and quality of Afrivet’s products.

Results

The company launched their own products into the market, retaining 90% of the market they previously distributed other brand’s products in within the first 12-months of the product launch.

DevCom and Louis Allen Southern Africa won an Africa Region Quill Award for the implementation and execution of the communication strategy.

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