Through a brand positioning and communication strategy, DevCom assisted Afrivet to position themselves as a leader in primary animal healthcare. To build on Afrivet’s reputation while promoting their newly launched brand and products, DevCom followed an integrated marketing communication approach.
DevCom increased the recognition of the relationship between Afrivet’s brand promise and its newly branded product by crafting a compelling brand promise that reaffirmed the integrity and quality of Afrivet’s products.
