The conference that tells you how, not what.
In-depth practical audience focused engagement and measurement.
Wednesday – Thursday, 18 – 19 October 2023 | Kleinkaap Boutique Hotel
This year’s topic is an in-depth analysis of your audience, messages, and channels. We will provide audience trends from our newly released trends report, saving you time and money. We have invited highly regarded author, GG Alcock, who wrote the best-selling book, “Kasinomics,” to share his insights about what’s happening on the ground in our mid- and low-income markets.
Day One
Day Two
Day One
Do the analysis of your audience in the room! Walk out with refreshed plans and years of proven How To templates!
Time | Topic | Presenter |
08:00 – 08:30 | Registration |
|
08:30 – 09:00 | Welcome | Ruaan Kriel, DevCom |
09:00 – 10:00 | DevCom trends report: Analysing lessons from more than 250 research studies – we will share what works and what don’t, so you don’t have to pay the school fees. | Mari Lee, DevCom |
10:00 – 11:00 | Audience analysis exercise: You get to rethink, remap, and reintroduce your audience to your business, considering the lessons learnt. | Mari Lee, DevCom |
11:00 – 11:15 | Tea break | |
11:15 – 11:40 | Case study: Discovering new market segments in existing brands | Elzette van Niekerk – Group Private Brand Operations Executive, Massmart |
11:40 – 12:00 | Case study: Growing market share through local audience and market analysis: Zambia. | Mari Lee, DevCom |
12:00 – 12:30 | Case study: How to rebuild an internal narrative, and gain external reputation value from the process. | Lacea Loader – Communication and Marketing Director, University of the Free State |
12:30 – 13:30 | Lunch | |
13:30 – 14:30 | Discovering your own bias and its influence in your messaging. | Karlien Botha, DevCom |
14:30 – 15:00 | Panel discussion: Audience analysis in my environment. | Mari Lee, Karlien Botha, Bontle Ndaba and Elzette van Niekerk |
15:00 – 15:15 | Tea break | |
15:15 – 16:30 | All the masters in the room will share some practical best practice tips. | Mari Lee, DevCom |
16:30 – 17:00 | Closing | Mari Lee , DevCom |
17:00 – 18:00 | Cocktails | |
18:00 – Late | Social evening – karaoke | |
Day Two
Expand your engagement plan into measurement. We share global standard, frameworks, key indicators and case studies. Walk out knowing exactly what you need to measure, and how.
General Specialists:
Time | Topic | Presenter |
08:00 – 08:30 | Registration |
|
08:30 – 09:00 | Welcome | Maryka Ludik, DevCom Mari Lee, DevCom |
09:00 – 09:45 | How does marketing and communication create operational business value? | Eleanor du Plessis, DevCom |
09:45 – 10:30 | Measure your social impact with the Greenlight Movement tool: The applications and how you measure social impact in different contexts. | Anel du Preez, DevCom |
10:30 – 10:45 | Tea break | |
10:45 – 12:15 | Facts about your employees and your customers from a “kasi” perspective. | GG Alcock |
12:15 – 13:15 | Lunch | |
13:15 – 15:30 | Use the templates: Map your own measurement framework. | Eleanor du Plessis, DevCom Maryka Ludik, DevCom |
15:30 – 16:00 | Tea break | |
16:00 – 16:30 | Panel discussion: Measurement and analysis in my environment (peer-to-peer learning). | Mari Lee, DevCom Karlien Botha, DevCom |
16:30 – 16:45 | Closing | |
Masters:
Time | Topic | Presenter |
08:00 – 08:30 | Registration | |
08:30 – 09:00 | Welcome | |
09:00 – 10:30 | Latest measurement framework for marketing and communication from brand new research. | Mari Lee, DevCom |
10:30 – 10:45 | Tea break | |
10:45 – 12:15 | Facts about your employees and your customers from a “kasi” perspective. | GG Alcock |
12:15 – 13:00 | Lunch | |
13:00 – 15:30 | Ted talks from masters in the room: Measurement and audience analysis. | Masters |
15:30 – 16:00 | Tea break | |
16:00 – 16:30 | Panel discussion: Measurement and analysis in my environment (peer-to-peer learning). | Mari Lee, DevCom |
16:30 – 16:45 | Closing | |
The two days are open to all communication and marketing professionals, with the exception of the intensive masterclass in advanced business and communication measurement. You can apply for participation during the registration process.
R3 899.00 ex VAT per ticket to attend the event.
Book before 15 Sep for the early bird special of R3 599.00 ex VAT per ticket.
To book your seat or for more information email shelley@dev-com.co.za.
Bookings close 12 Oct 2023.
"DevCom’s How to School of Communication has valuable take outs for MarkComms professionals at every level. The team’s energy and professionalism is contagious – would definitely recommend."
Priyanka Nandkumar
Group Private Brand Integrated Marketing Manager | Massmart
