Test case studies

2019: AfrivetShiny new brand positioning via communication strategy. How do you position a thought leader in primary animal healthcare? Through an integrated marketing and communication strategy. At least, that’s how DevCom helped Afrivet to position itself as a thought leader in primary animal healthcare. Over the years Afrivet had built an established reputation in the...

2011: Timbali Technology IncubatorShining a light on shared understanding. Trusting internal stakeholders with your message, and equipping them to deliver it, is an extremely powerful stakeholder management strategy, as DevCom experienced when we collaborated with a client in the world of agri-incubation. Timbali Technology Incubator is an agri-incubator that helps small-scale farmers to establish their...

2010: Louis Allen Southern AfricaNo longer hiding its light. While the world was struggling to recover from the 2008 economic recession, DevCom’s strategic communication processes helped a small leadership consultancy to reach and achieve its growth targets. Louis Allen Southern Africa (LASA) is the South African branch of a global leadership consultancy with a track...

2008: SSACITransparency emerges from audience-centred communication. Never assume you know what the issue is. This was a valuable lesson we learned when we helped an international organisation to understand why its impressive skills development successes failed to speak for themselves. The Swiss-South African Cooperation Initiative (SSACI) is an agency that facilitates skills development among young...

2009: Limpopo Jewellery ClusterWhen there’s barely a glimmer of hope, communication can restore the brilliance. When a skills development and job creation project with international stakeholders almost ran aground, DevCom proved the power of communication in averting a crisis. The Limpopo Jewellery Cluster (LJC) project was conceived to empower historically disadvantaged individuals with the skills...

2007: Child Welfare TshwaneWhen public awareness must be clear as day. DevCom’s work with Child Welfare Tshwane (CWT), a large child welfare organisation, gave us the opportunity to empower people who dedicate their lives to lightening the load that others have to bear. In 2006, CWT faced more than the usual non-profit organisation challenges. In...

2006: NHKAWhere we learned to care. A mainstream Afrikaans church was one of our first major clients. In that complex, highly emotive environment, we learned countless lessons, grew up really fast, and won our first international award for one of the most beautiful, best conceived brands DevCom has ever developed. The Nederduitsch Hervormde Kerk van...

Through a brand positioning and communication strategy, DevCom assisted Afrivet to position themselves as a leader in primary animal healthcare.

Through strategic communicati on activities, DevCom helped Volkswagen SA to improve its team culture by more than 8%; decrease its absenteeism and create a 70% awareness of the company values.

The strategic partnership that Doxa Deo Schools entered into with Maragon Private Schools necessitated change anagement. Through pro-actively communicati on, the Maravest Group achieved an 88.6% buy-in from audiences. DevCom’s success in managing the grapevine was evidenced by 41.5% of the audience reporting that the grapevine messages matched the offi cial informati on. None of the teachers, pupils and parents left the school, proof that the biggest business risk was managed successfully.